K-12 Market Fundamentals 1: Shape, Size, & Structures of US K-12

TL;DR: In this course, founders and leaders in K-12 ed tech will develop the focused, foundational market knowledge that they need to plan and execute their business strategy.

If you’ve recently begun working in the K-12 ed tech space, or just want to deepen your market knowledge, this course was designed for you:

• Founders
• Leaders in sales, marketing, product, or customer service;
• Investors
• Analysts

What To Expect From This Course

This course is the 1st of 3 designed to help you better strategize, plan, and de-risk the development and growth of a K-12 ed tech business by understanding the fundamentals of the US K-12 market. 

By fundamentals, we mean data, intelligence, and trends that influence what you build, how you market it, how you support your customers, and how you grow / expand your business over the long run. 

In this course, that means:

1. Market size and scope: How large is the K-12 ed tech market? What are the different quantitative ways of describing that market? 
2. Market shape: How is the K-12 ed tech market composed, based on regions, levels, and types?

This course covers all of these fundamentals, with priority to the information that is both important and urgent for ed tech startups as they plan and grow.

This course also provides useful tools and resources that will help you think deeply and refine your business and GTM plans.